A story only matters, I suspect, to the extent that the people in the story change.
Neil Gaiman, The Ocean at the end of the Lane
Repetition is, I might say, a way of insisting that every story contains many stories inside it.
Elias Khoury
No one ever made a decision based on a number. They need a story.
Daniel Kahneman
A little self-doubt is a good thing…but not excessive doubt. Sometimes we live up to the stories other tell about us.
Ken Liu, The Grace of Kings
Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals.
Yuval Noah Harari, Sapiens
The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.
Brandon Sanderson, The Way of Kings.